PERQ
  • - Product Group
  • Indianapolis, IN, USA
  • Full Time

About PERQ

PERQ is an engagement technology company providing solutions that connect consumers to brands. We're a company built of people who love winning the game of business and working towards the common goal of achieving success for our clients.  Check out: http://perq.com/about-us/culture to learn more

The Role

PERQ is looking for a "Product Marketing Manager". This individual will be a passionate professional with proven ability to develop business plans, collaborate with cross-functional teams, and ability to launch commercially successful products that exceed the needs of consumers and provides value to businesses. The right person will have a strong understanding of product positioning, consumer segmentation, product messaging, and launch planning. Our Product Marketing Manager needs to be experienced utilizing market and consumer research to drive product innovation requirements through the product development process. 

This could be the job for you if you'd like to:

  • Develop product positioning and messaging that differentiates your products in the market.
  • Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products.
  • Product launch – plan launch of new products and releases while managing the cross-functional implementation of the plan.
  • Market intelligence – be the expert on your buyers, how they buy, and their buying criteria; be the expert on your competition and how to crush them
  • Work closely with product development team to determine the most profitable course for each existing and new product.
  • Developing product positioning and messaging for success in the market.
    • Create the product packaging and pricing strategy.
    • Establish the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products.
    • Perform market intelligence to deeply understand our customers, their buying criteria and our competitor's strengths and weaknesses.
    • Create technical product presentations, white papers, technical briefs and other resources to ensure sales team success.
    • Support sales channels and partners with tools to train the channel, working in conjunction with sales and engineering.
    • Building product messaging, developing product collateral, sales tools and participating in product launches.
    • Work with corporate marketing to guide demand generation.
    • Generate product and market educational content for delivery across multiple digital channels, such as website, social, blog, and email marketing.
    • Creation of annual product roadmap plans based on client/industry requirements and market trends that will drive Company revenue growth.
    • Developing detailed business cases to support new product investments (inclusive of consumer/industry market research, competitive product information, financial analysis, and go-to-market strategy.
    • Providing product/benefit expertise to the sales and communications teams including competitive matrix charts reflecting market share by brand and price point
    • Responding quickly to the needs of internal/external customers including sales and engineering to capitalize on new opportunities.

The Ideal Candidate:

  • Expert In-Depth Market Research and Data Analysis
  • Experience in home services a plus
  • Excellent presentation and communication skills
  • Strong organizational and time management skills
  • Strong financial and data analysis skills
  • Excellent written communication skills
  • Excellent people and management skills to interact with staff, colleagues, cross-functional teams, and third parties.

The 'Other' Stuff:

  • Bachelor's degree in marketing or business.
  • Willingness to travel 10%
  • 5+ years of software product marketing experience with at least 2 years' experience in a field facing role

Personality Traits:

PERQ's personality not only shines through in how we treat our customers and win for our community, but how we view ourselves in daily life around the office. The formula for winning starts with four core characteristics that embody PERQ and its employees: Grit, Magnetism, Competitive Greatness, and Savvy.

 

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